Daniel Hechter is advertising in BIG in Paris with its 600m² of tarpaulins covering a whole building on the avenue Charles de Gaulle in Neuilly-sur-Seine. Everyday more than 200,000 cars drive along this road and will have the pleasure to contemplate the visual. This advertising will stay during the whole month of March creating 9 millions viewers.
This spectacular advertising will refresh Daniel Hechter image amongst the Parisian. We hope that our visual will entertain drivers stuck in traffic jam!