Daniel Hechter is advertising in BIG!


Daniel Hechter is advertising in BIG in Paris with its 600m² of tarpaulins covering a whole building on the avenue Charles de Gaulle in Neuilly-sur-Seine.  Everyday more than 200,000 cars drive along this road and will have the pleasure to contemplate the visual.  This advertising will stay during the whole month of March creating 9 millions viewers.

This spectacular advertising will refresh Daniel Hechter image amongst the Parisian.  We hope that our visual will entertain drivers stuck in traffic jam!

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